our story

Founded by stylist Xeni Williams, Real Nice grew from years spent working with textured and multi-textured hair - and noticing how rarely our needs were fully met by the industry.

Have you ever been told your hair is “difficult” or felt anxious in the chair, hoping this time someone would understand your texture? Xeni has, too — and that’s why she created Real Nice: a place for every texture, every person.

Here, scalp health comes first.

With updated scientific knowledge - ingredient-focused treatments - to restore balance from the root up.

It's thoughtful, evidence-based hair care designed to make you feel

real nice.